Digitas Pixelpark
Heidi-Kabel-Platz 220099HamburgDeutschland
+49 40 34101 0

Montag, 27.07.2020

Digitas Pixelpark launches new portal for new B2B client CWS

German version

With the go-live of the completely revised, global web portal cws.com Digitas Pixelpark completes the first milestone for its new customer CWS. Digitas Pixelpark was responsible for the strategy of the portal, which is consistently optimized for lead generation and conversion, as well as for concept and design, UX and UI and planning and production of the entire content. Digitas Pixelpark was supported by "The Power of One" sister agency Performics, which had taken over SEO and the translation into English.

„The challenge at CWS in the first step was primarily to develop a customer experience for the extremely broad portfolio, which enables a comprehensive customer-centred presentation of the CWS´ solutions and its related products and services, while at the same time meeting the different needs of the wide-ranged target groups”, says Laura von Berswordt, Client Partner for CWS at Digitas Pixelpark.

„And Digitas Pixelpark has more than succeeded“, adds Adriana M. Nuneva, Chief Digital Officer at CWS. „Our new portal communicates the values and advantages of our products and services and not only makes our services visible but also makes them understandable. That must be the starting point for our innovative, sustainable 'Digital Rental Solutions'. Because regarding lead generation and aftersales, a perfect service is no longer enough today.”

Since November 2019, Digitas Pixelpark has been advising the new customer on its digital marketing transformation and will initially continue to optimize the conversion rate of the website on a data-driven basis to secure the key leads for the customer with this new digital marketing and sales channel for the coming financial year.

The CWS Group is a 100 per cent participation of Franz Haniel & Cie. GmbH. With innovative, sustainable and digital rental solutions, CWS contributes to a healthier and safer future. The CWS range is structured into products and services from the areas of hygiene, mats, work clothes, fire protection, clean rooms as well as health and care.

Material zur Pressemitteilung


Viviane Kruggel, PR Manager
T +49 30 5058 1570, M +172 380 35 32, viviane.kruggel@digitaspixelpark.com

About CWS

CWS is a trademark of CWS-boco International GmbH and its subsidiaries. The group currently employs around 10,600 people in 16 countries. In 2019, the company generated sales of 1.188 billion euros. CWS-boco International GmbH and its subsidiaries are 100 per cent owned by Franz Haniel & Cie. GmbH.


About Digitas Pixelpark

Digitas Pixelpark is the agency for customer experience marketing within the German Publicis and the international Digitas network.

More than 500 experts in data, strategy, creative, media and technology in Berlin, Cologne, Dusseldorf, Frankfurt and Hamburg coach clients on their digital marketing transformation.

With platforms and activation measures for e-commerce, CRM and marketing automation, Digitas Pixelpark is committed to effectively connect customers and brands by creating unique customer experiences – always striving to achieve the most impactful outcome. #itsallaboutimpact


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